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Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
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The label was launched as a women's wear off-shoot of the men's streetwear line, Phat Farm and overarching fashion label Phat Fashions, which Russell Simmons, her then husband, had founded in 1992. Like Phat Farm and other black-owned fashion labels that emerged around the same period, Baby Phat was created to offer consumers color collections ...
Sean John is a privately held fashion lifestyle company created by music mogul Sean "Diddy" Combs. The line made its fashion debut with a men's sportswear collection for the spring 1998 season. In 2016, the brand had annual retail sales of $450 million. [1]
The 1960s brought us The Beatles, Bob Dylan, beehive hairstyles, the civil rights movement, ATMs, audio cassettes, the Flintstones, and some of the most iconic fashion ever. It was a time of ...
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