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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Campaign Performance: Analyze open rates, click-through rates, conversion rates, and all of the engagement metrics of your previous campaigns. Content and Design: Try to look at your email content ...

  3. Advertising, Analytics, and Privacy. - AOL

    privacy.aol.com/legacy/advertising-and-privacy/...

    These companies use cookies, web beacons, and similar technologies to keep track of what content or ads users view, how long they spend on different pages, how they arrived on a particular page (e.g., through a search query, link from another property, or a bookmark), and how they respond to the ads we show them. The analytics providers with ...

  4. Ad tracking - Wikipedia

    en.wikipedia.org/wiki/Ad_Tracking

    There are several tools to track online ads: banner ads, ppc ads, pop-up ads, and other types. Many online advertising companies such as Google offer their own ad tracking service (Google Analytics) in order to effectively use their service to generate a positive ROI. Third-party ad tracking services are commonly used by affiliate marketers.

  5. Advertising research - Wikipedia

    en.wikipedia.org/wiki/Advertising_research

    Trends in in-market tracking include a greater focus on the multimedia nature of entire advertising campaigns. 2000s – Global advertisers seek an integrated marketing research system that will work worldwide so they can compare results across countries. [12]

  6. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Ad tracking or campaign tracking refers to techniques used to monitor the "in-market performance" of advertising. [152] Ad tracking uses a combination of pre-testing and post-testing. Pre-testing is used to establish benchmarks against which the actual performance of a campaign can be measured during and after the campaign has run.

  7. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  8. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

  9. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques. A focus on digital media has slightly changed the vocabulary so that marketing mix modeling is commonly referred to as attribution modeling in the digital or marketing mix modeling context.

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