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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  3. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Handbook For Writing Proposals. McGraw–Hill. ISBN 0-8442-3274-2. Binda Zane, Edoardo; (2016), Writing Proposals: A Handbook Of What Makes Your Project Right For Funding ISBN 978-1537164403; Holtz, Herman (1998). Proven Proposal Strategies To Win More Business. Dearborn Trade, a Kaplan Professional Company. ISBN 1-57410-088-2. Reeds, Kitta (2002).

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    A report titled "Global B2C E-Commerce and Online Payment Market 2014" indicated a decrease in overall growth rates in North America and Western Europe, even as absolute growth numbers rose. The UK Market Research Society (MRS) listed the top social media platforms primarily used by millennials are LinkedIn , Facebook , YouTube and Instagram .

  5. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences, including sociology, education, nursing, criminal justice, anthropology, and psychology.

  6. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The literature defines several areas in which market analysis is important. These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what ...

  7. White paper - Wikipedia

    en.wikipedia.org/wiki/White_paper

    A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. Since the 1990s, this type of document has proliferated in business.

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