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Krating Daeng (Thai: กระทิงแดง, RTGS: krathing daeng, pronounced [krà.tʰīŋ dɛ̄ːŋ]; lit. 'red bull' or 'red gaur') [1] is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available in 165 countries. [2]
In Thai, daeng means red, and a krating is a large species of wild bovine native to South Asia. Krating Daeng inspired the creation of the Western drink Red Bull . Timor-Leste : arrak , a local alcoholic drink made from fermented palm sap or rice, the beer Bierra Leste, and the coffee Timor.
When branding their new product, Mateschitz referenced Krating Daeng's name: in Thai, daeng means red, and a krating (known in English as a gaur) is a large species of wild bovine native to the Indian subcontinent. Red Bull and Kraeting Daeng use the same red bull on yellow sun logo while continuing to market their drinks separately in the Thai ...
The Krathing Daeng militants were well paid, provided with free liquor, [7] taken on drinking sprees, and to brothels paid for with public funds. [3] They were heavily funded and backed by the United States government. [8] The US provided at least 250 million baht to help organize the Red Gaurs. [9]
Between 1984 and 1987, Red Bull GmbH modified the formula for Krating Daeng to better match European tastes by carbonating the beverage and making it less sweet. In 1987, the company introduced their adapted energy drink into Austria under the name Red Bull. It found huge success there by marketing to young professionals.
Krating Daeng, [a] 3K Battery (SamK Battery), Dutch Boy, and Toyota-Thailand either owned or sponsored boxing gyms which Samson represented. Within Thailand, his most referred-to boxing ring name was Samson Krating Daeng Gym, [ 9 ] [ 1 ] meanwhile he was mainly referred to internationally as Samson Dutch Boy Gym.
He was the originator of Krating Daeng (กระทิงแดง) and co-creator of the Red Bull brand of energy drinks. At the time of his death in 2012 at the age of 88, he was listed as the third-richest person in Thailand, with an estimated net worth of US$5 billion. [2] [3]
The introduction of Lipovitan predates Red Bull's precursor Krating Daeng by 14 years, having been first released in 1962. [2] Arginine is the main active ingredient in the modified Red Bull sold in Japan. [disputed – discuss]