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Holland made a career out of studying the world of work, pioneering the theory that if people were aware of their personality type or combination of types—realistic, investigative, artistic, social, enterprising or conventional—then they would be happier workers.
Creative entrepreneurship is the practice of setting up a business – or becoming self-employed - in one of the creative industries.The focus of the creative entrepreneur differs from that of the typical business entrepreneur or, indeed, the social entrepreneur in that they are concerned first and foremost with the creation and exploitation of creative or intellectual capital.
For Schumpeter, entrepreneurship resulted in new industries and in new combinations of currently existing inputs. Schumpeter's initial example of this was the combination of a steam engine and then current wagon-making technologies to produce the horseless carriage.
A good example is UBS, the global bank, which in the period 2002 to 2006 proactively developed entrepreneurial leadership amongst its top 500 leaders. The success of this was demonstrated by improvements in individual, team, and financial performance, the project becoming a key element in the Harvard Business School Case study, "UBS Aligning ...
Jobs and the Labor Force of Tomorrow: Migration, Training, Education. Urbana: University of Illinois Press. ISBN 978-0-252-04153-2; Park, Hai-Woong (2018). "New forms of business and increased nonregular forms of employment: Opportunity and challenge for skills for inclusion and innovation in the Republic of Korea".
[11] [12] As an example, in his 1998 case study of Ms. Flood, Jeffrey R. Prince reported in the Career Development Quarterly, 46, "Environments that are purely Artistic usually reflect values of independence and self-expression through loosely structured activities, whereas Enterprising environments frequently include organizational structures ...
Some types of enterprise are more accessible than others to the would-be lifestyle business person. Those requiring extensive capital (for example: car manufacturing ) are difficult to launch and sustain on a lifestyle basis; others such as small creative industries businesses are more practical for sole practitioners or small groups such as ...
According to the Committee on Scientific Awards, Holland's "research shows that personalities seek out and flourish in career environments they fit and that jobs and career environments are classifiable by the personalities that flourish in them." Holland also wrote of his theory that "the choice of a vocation is an expression of personality."
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