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Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light, which debuted three years earlier.
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
Beer sales at retailers fell 0.6% to $45.65 billion in 2024, according to research firm Circana data given to Brewbound. The domestic premium category, which includes Coors Light, was one of the ...
According to Assobirra, [7] it is the best selling beer in Italy. It is 4.7% abv and made with barley malt , maize, hop pellets and hop extract. By the 1950s and 1960s, Peroni was the most recognized brand of beer throughout the Italian peninsula and in 2019 was one of the five most popular Italian beers in the world. [ 8 ]
On Jan. 13, Coors Light launched an advertisement for its beer that was supposed to read “Mountain Cold Refreshment,” but actually said “Mountain Cold Refershment.”
In 2012, increasing demand saw White Shield production moved to the main Coors brewery in Burton. [19] Roger Protz reported that White Shield was the highest-selling bottle-conditioned beer in Britain in 2013. [20] However, in 2018 he suggested that distribution of the beer had declined. [21] Production was ended in August 2023. [22]
AP, Michael Conroy The two heavyweights of the beer industry are going to war over cans. Anheuser-Busch InBev (BUD), the brewer of Budweiser and Bud Light, didn't like the latest ads for Coors ...