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  2. Bounce rate - Wikipedia

    en.wikipedia.org/wiki/Bounce_rate

    Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits. Bounce rate is a measure of "stickiness." The thinking being that an effective website will engage visitors deeper into the website thus encouraging visitors to continue with their ...

  3. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

  4. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1] [2] Click-through rates for ad campaigns vary tremendously.

  5. Social media measurement - Wikipedia

    en.wikipedia.org/wiki/Social_media_measurement

    Facebook's Graph API is one such API that social media monitoring solution products would connect to pull data from. [19] Some social media monitoring and analytics companies use calls to data providers each time an end-user develops a query. Others will also store and index social posts to offer historical data to their customers.

  6. History of Facebook - Wikipedia

    en.wikipedia.org/wiki/History_of_Facebook

    The model is trained based on cases where users like a link, click it, and then immediately bounce and unlike pages. The algorithm is applied both at the web domain level and at the Facebook page level. [561] [562] [563] 2016: August 11: Product (advertising) Facebook and AdBlock Plus enter into an escalating war. AdBlock Plus tries to block ...

  7. View-through rate - Wikipedia

    en.wikipedia.org/wiki/View-through_rate

    In measuring view-based conversions, there is room for manipulation. Because viewthrough conversions are tied to the setting the ad network's cookie and later matching it up via the same ad network's page tag loaded on a conversion page, [4] less scrupulous ad networks have taken advantage of this by purchasing cheap below-the-fold ad inventory more for the purposes of dropping as many cookies ...

  8. How Much Is Facebook Worth? - AOL

    www.aol.com/much-facebook-worth-232715664.html

    Forty-one out of 44 analysts reported by Yahoo Finance rate Facebook a buy or strong buy. Average target estimates place the stock price at $353.91 over the next year, albeit down from an estimate ...

  9. Traffic exchange - Wikipedia

    en.wikipedia.org/wiki/Traffic_exchange

    A factor that may negatively influence the ranking is the Bounce Rate. If a website or blog has a high bounce rate then it will be considered that people are not interested in the content. [3] The bounce rate is calculated by the average rate a visitor stayed on the site. So whereas the traffic exchange sites increase the site visit rate, on ...