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  2. Value network - Wikipedia

    en.wikipedia.org/wiki/Value_network

    One example of a value network is that formed by social media users. The company provides a service, users contract with the company, and immediately have access to the value network of other customers. A less obvious example is a car insurance company. The Company provides insurance. Customers can travel and interact in various ways while ...

  3. Value network analysis - Wikipedia

    en.wikipedia.org/wiki/Value_network_analysis

    Value network analysis (VNA) is a methodology for understanding, using, visualizing, optimizing internal and external value networks and complex economic ecosystems. [ 1 ] [ 2 ] The methods include visualizing sets of relationships from a dynamic whole systems perspective.

  4. Networks in marketing - Wikipedia

    en.wikipedia.org/wiki/Networks_in_marketing

    ‘Hubs’ or ‘connectors’ are important aspects to analyze when examining any system or network and marketing is no exception to this. [25] A hub in a network is a consequence of a Power Law, whereby a small number of nodes or actors in a network have a disproportionately large number of links to other nodes in the network. A Power Law in ...

  5. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    Once businesses determine what makes this item or service so exceptional compared to competitors, it can begin to guide a business more clearly. This can lead to marketing concepts and ideas. The value proposition helps the business understand what their primary focus and goals are within the business and help to understand the consumer's needs.

  6. Value chain - Wikipedia

    en.wikipedia.org/wiki/Value_chain

    A value system includes the value chains of a firm's supplier (and their suppliers all the way back), the firm itself, the firm distribution channels, and the firm's buyers (and presumably extended to the buyers of their products, and so on). Capturing the value generated along the chain is the new approach taken by many management strategists.

  7. Market intelligence - Wikipedia

    en.wikipedia.org/wiki/Market_intelligence

    Marketing information systems allow for organizations to continuously acquire, generate, and maintain external and internal information. [25] They are systems that make use of artificial intelligence (AI) technology to aid in the planning of strategic and tactical marketing strategy of MI but also share marketing expertise. [25]

  8. Global value chain - Wikipedia

    en.wikipedia.org/wiki/Global_value_chain

    Global value chains are a network of production and trade across countries. The study of global value chains requires inevitably a trade theory that can treat input trade. However, mainstream trade theories (Heckshcer-Ohlin-Samuelson model and New trade theory and New new trade theory) are only concerned with final goods.

  9. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.