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Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012. The name of the campaign also served as its tagline . Background
This was the second attempt under the administration of Philippine President Benigno Aquino III to come up with a replacement campaign for WOW Philippines, after the negatively received Pilipinas Kay Ganda campaign under Tourism Secretary Alberto Lim. [1]
A Philippine Tourism Commission was created under the unified Trade and Tourism Department to oversee the growth of the tourism industry as a source of economic benefit for the country. In 1973, President Ferdinand Marcos created a new cabinet-level Department of Tourism (DOT) by splitting the Department of Trade and Tourism into two separate ...
The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...
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Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .
Poverty incidence of Jones 5 10 15 20 25 30 2006 20.50 2009 15.54 2012 12.57 2015 14.71 2018 13.34 2021 12.90 Source: Philippine Statistics Authority Jones is primarily an agricultural municipality best suited for the intensive production of rice and corn as evidence by its topographic map which shows that 73% of the agricultural area of 16,848 hectares is under 0-3 slope category. Culture ...
Official website Richard Juico Gordon (born August 5, 1945) is a Filipino lawyer and politician who most recently served as a Senator from 2016 to 2022, and previously from 2004 to 2010. He has been the chairman and CEO of the Philippine Red Cross since 2004.
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