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Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012.
The DOT made a target of 7.4 million tourist arrivals to the Philippines in 2018. The target was not met, with only 7.1 million arrivals recorded. The DOT however remarked that the figure is already the "highest ever" in the Philippine tourism industry compared to records in the previous years.
Palawan, which includes Coron, is a UNESCO Biosphere Reserve.. Tourism is an important sector for the Philippine economy.The travel and tourism industry contributed 8.6% to the country's GDP in 2023; [1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns. [2]
Wow Philippines This page was last edited on 16 November 2024, at 12:21 (UTC). Text is available under the Creative Commons Attribution ...
Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .
Philippines portal This article is within the scope of WikiProject Tambayan Philippines , a collaborative effort to improve the coverage of topics related to the Philippines on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
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