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2. Wow Philippines - Wikipedia

   en.wikipedia.org/wiki/Wow_Philippines

   Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym. The meaning of the acronym varies depending on the usage of the slogan according to the government agency. The following are some possible meanings given by the DOT are the following: [2] Wealth of Wonders [4] - tourist attractions; Warm Over Winter [4 ...

3. It's More Fun in the Philippines! - Wikipedia

   en.wikipedia.org/wiki/It's_More_Fun_in_the...

   The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]

4. Pilipinas Kay Ganda - Wikipedia

   en.wikipedia.org/wiki/Pilipinas_Kay_Ganda

   Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .

5. Department of Tourism (Philippines) - Wikipedia

   en.wikipedia.org/wiki/Department_of_Tourism...

   In 2003, the Department of Tourism initiated one of its most successful tourism promotion projects, Wow Philippines, under Secretary Richard Gordon. [ citation needed ] The latest improvements [ clarification needed ] in the tourism industry in the country came about with the passage of Republic Act No. 9593 or the "Tourism Act of 2009."

6. Dick Gordon (politician) - Wikipedia

   en.wikipedia.org/wiki/Dick_Gordon_(politician)

   Gordon's flagship marketing campaign "Wow Philippines" earned recognition from the ITB Berlin tourism trade fair in 2001 and 2002. Gordon was elected Commissioner for East Asia and the Pacific at the World Tourism Organization in 2002 and chairman of the Pacific Asia Travel Association in 2003.

7. Love the Philippines - Wikipedia

   en.wikipedia.org/wiki/Love_the_Philippines

   The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [ 6 ] The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of numerous foreign tourist destinations, including those from Brazil, Indonesia, Switzerland, Thailand, and ...