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McDowell's No.1 is an Indian brand of spirits manufactured by United Spirits Limited (USL), a subsidiary of Diageo.It is USL's flagship brand [1] and the largest umbrella spirits brand in the world, comprising three categories – whisky, brandy and rum (under the name McDowell's No.1 Celebration). [2]
McDowell's formed United Distillers India Limited, India's first joint venture in the alcoholic beverages industry, with United Distillers of the United Kingdom in 1991–92. McDowell's Signature whisky was launched in 1994. In 1995, Carew Phipson Limited, Consolidated Distilleries Ltd, and several other companies were merged into McDowell's. [7]
Signature, also known as McDowell's Signature, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of Diageo. It was launched in 1994. It was launched in 1994. [ 2 ] [ 3 ] Signature is a blend of imported Scotch whisky and locally produced products. [ 4 ]
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The brand's main national competitor, at its price point, is United Spirits Ltd's McDowell's No.1 whisky. [23] Royal Stag also faces competition from Radico Khaitan's 8 PM Royale, [24] Mason & Summers' "Royal Crown", [25] United Spirits Ltd's Royal Mist whiskies [26] and Allied Blenders & Distilleries (ABD)'s Officer's Choice Black. [27]
United Breweries is India's largest producer of beer. [5] United Breweries now has greater than a 40% share of the Indian brewing market with 79 distilleries and bottling units around the world. In 2005, UB financed a takeover of the spirits business of the rival Shaw-Wallace company, giving it a majority share of India's spirits business. [6]
McDowell's No.1 Celebration also known as Celebration Rum, is a rum manufactured by United Spirits Limited of India. In 2009, it was among world's top 3 best selling rum brands. [1] In 2013 it overtook Old Monk as largest selling rum of India. [2] [3] While in 2015 it also overtook Bacardi as world's largest selling rum brand. [4] [5]
There is no proof or evidence to this effect, or that Millard, a 19-year-old employee of Herbert Phipson had a brand of Scotch Whisky named after him. [14] McDowell & Co (now known as USL) and United Distillers formed United Distillers India Limited in 1992, creating India's first joint venture in the alcoholic beverages industry. [15]