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Cultural bias is the interpretation and judgment of phenomena by the standards of one's own culture. It is sometimes considered a problem central to social and human sciences, such as economics , psychology , anthropology , and sociology .
Cultural economics is the branch of economics that studies the relation of culture to economic outcomes. Here, 'culture' is defined by shared beliefs and preferences of respective groups. Programmatic issues include whether and how much culture matters as to economic outcomes and what its relation is to institutions. [ 1 ]
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
Communication is something that no one can escape and it comes in many forms. Whenever a person from one culture sends a message to be processed from a different culture, intercultural communication is present. [5] It is important to recognize when it happens to able to make wise decisions as to how the communication takes place.
Culture does not just lie in the way one eats or dresses, but in the manner in which people present themselves as an entity to the outside world. Language is a huge proponent of communication, as well as a large representation of one's cultural background.
In psychology and cognitive science, a memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are many types of memory bias, including:
Culture shapes the prevalence of cultural factors: decision content, decision motives, and situational demands and affordances. For instance, consider the mundane action of opening the refrigerator; Americans are said to labelled this action as a "decision" more than the Indian counterparts.
Cultural globalization is one of the three main dimensions of globalization commonly found in academic literature, with the two other being economic globalization and political globalization. [7] However, unlike economic and political globalization, cultural globalization has not been the subject of extensive research. [4]