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The phrase "traditional cultural expressions" is used by WIPO to refer to "any form of artistic and literary expression in which traditional culture and knowledge are embodied. They are transmitted from one generation to the next, and include handmade textiles, paintings, stories, legends, ceremonies, music, songs, rhythms and dance." [15]
Culture theory is the branch of comparative anthropology and semiotics that seeks to define the heuristic concept of culture in operational and/or scientific terms.
Cultural studies criticizes the traditional view of the passive consumer, particularly by underlining the different ways people read, receive and interpret cultural texts, or appropriate other kinds of cultural products, or otherwise participate in the production and circulation of meanings.
However, unlike the cultural schema theory, the cultural consensus theory helps to describe and mathematically measure the extent to which cultural beliefs are shared. The central idea is the use of the pattern of agreement or consensus among members of the same culture. Essentially, the more knowledge people have, the more consensus is ...
The normative model of culture is the central model in culture history, a theoretical approach to cultures in archaeology, anthropology and history. In essence it defines culture as a set of shared ideas, or norms. [1]: 65 The normative model was the dominant model in archaeological theory up to the rise of processual archaeology.
The sociology of culture is an older concept, and considers some topics and objects as more or less "cultural" than others. By way of contrast, Jeffrey C. Alexander introduced the term cultural sociology, an approach that sees all, or most, social phenomena as inherently cultural at some level. [3]
Cultural practice is the manifestation of a culture or sub-culture, especially in regard to the traditional and customary practices of a particular ethnic or other cultural groups. The term is gaining in importance due to the increased controversy over "rights of cultural practice", which are protected in many jurisdictions for indigenous ...
In addition, cultural identity may be defined by the social network of people imitating and following the social norms as presented by the media. Therefore, instead of learning behavior and knowledge from cultural or religious groups, people may be learning social norms from the media to build on their cultural identity.