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Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
Puma said its earnings before interest and taxes (EBIT) rose 34.4% on the year to 146 million euros ($148 million), compared with analysts' average forecast for 128.94 million euros.
In the 1970 World Cup, Puma won the business battle. [3] The most famous athlete in the world at that time was Brazilian footballer Pelé, and prior to the tournament the Dassler brothers agreed the "Pelé Pact" where neither company would sponsor Pelé with the belief that a bidding war would become too expensive.
Rudolf "Rudi" Dassler (26 March 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma. He was the older brother of Adidas founder, Adolf "Adi" Dassler .
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Armin Dassler (15 March 1929 – 10 October 1990) was the son of Rudolf Dassler, German founder of the sportswear company Puma and nephew of Adidas founder, Adolf "Adi" Dassler. [1] Under his father's direction, Puma remained a small provincial company. Only under the direction of Armin Dassler did it become the worldwide known company it ...
German sportswear giant Puma says its decision to end its collaboration with Israel's national soccer team next year was made in 2022 — before the current Israel-Hamas war started. “The ...