enow.com Web Search

Search results

1. Results from the WOW.Com Content Network

2. Endcap - Wikipedia

   en.wikipedia.org/wiki/Endcap

   In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.

3. Displays2Go - Wikipedia

   en.wikipedia.org/wiki/Displays2Go

   Displays2go is a manufacturer and e-commerce retailer of point-of-sale displays [1] based in Fall River, Massachusetts. [2] A subsidiary of TAKKT AG, this online business-to-business wholesaler markets its products mainly to retail stores and trade shows.

4. Trade promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Trade_promotion_(marketing)

   In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of ...

5. Display stand - Wikipedia

   en.wikipedia.org/wiki/Display_stand

   From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design , the display stand embodies the use of POP advertising functions.

6. Gondola (retail) - Wikipedia

   en.wikipedia.org/wiki/Gondola_(retail)

   Freestanding display units in a supermarket. A gondola (usually pronounced / ɡ ɒ n ˈ d oʊ l ə / in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves ...

7. Visual merchandising - Wikipedia

   en.wikipedia.org/wiki/Visual_merchandising

   The lighting inside a retail store can be used strategically to highlight products on display or to create a comfortable environment for consumers. It is an important element used (alongside music, temperature, fragrance, and layout) in retail to create an atmosphere that matches with the brand's personality. [ 24 ]