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It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
In the mass communication process, much initiative in linking gratification and media choice lies with the audience member. The media compete with other sources of satisfaction. Methodologically speaking, many of the goals of mass media use can be derived from data supplied by individual audience members themselves.
Mass communication: This type of communication involves the process of communicating with known and unknown audiences, through the use of technology or other mediums. There is hardly ever an opportunity for the audience to respond directly to those who sent the message, there is a divide/separation between the sender and receiver.
Rogerian argument is an application of Rogers' ideas about communication, taught by rhetoric teachers who were inspired by Rapoport, [6] [7] but Rogers' ideas about communication have also been applied somewhat differently by many others: for example, Marshall Rosenberg created nonviolent communication, a process of conflict resolution and ...
Sperber and Wilson sum up these properties of verbal communication by calling it ostensive-inferential communication. [3] It is characterized by two layers of intention on part of the communicator: [4] a. The informative intention: The intention to inform an audience of something (to communicate a certain content). b.
Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
Mediated communication is not as commonly used as face-to-face communication in the workplace, but there are different preferred media of communication for simple forms of coordination. [17] E-mails and phone calls tend to be used for simple or complex coordination, but e-mails are also useful for retaining information and recording the ...