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Noel Leeming is a retail electronics chain that specializes in selling a wide range of products, including computers, household appliances, TVs, and audio equipment. With 66 stores, including 20 in Auckland, [ 3 ] Noel Leeming offers a larger selection of higher-value electronic goods compared to other chains under The Warehouse Group .
On June 6, 2016, Qingdao Haier (now Haier Smart Home Company) acquired GE Appliances for $5.6 billion. Under the terms of the sale, Haier has the right to use the GE brand name until 2056. GE Appliances launched a refreshed tagline ("good things, for life") in 2017, [ 14 ] [ 15 ] [ 16 ] a nod to its history with General Electric, which used the ...
The company had a manufacturing base in Australia for almost 20 years and nearly 70 years in New Zealand, but stated it can no longer compete with low cost labour countries and had to close them. [7] [8] In 2012, Haier purchased over 90% of Fisher & Paykel Appliance shares. No changes in manufacturing or board of directors were made.
Hotpoint is a brand of domestic appliances.Ownership of the brand is split between American company Whirlpool, which has the rights in Europe, [1] Chinese company Haier, which has the rights in the Americas and Turkish company Arcelik which has rights in Russia and the CIS.
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Haier was founded as Qingdao Refrigerator Co. in 1984. With China opening up to world markets, foreign corporations began searching for partnerships in China. One of these, Germany's refrigerator company Liebherr, entered into a joint-venture contract with Qingdao Refrigerator Co., offering technology and equipment to its Chinese counterpart.
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