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  2. Positioning theory - Wikipedia

    en.wikipedia.org/wiki/Positioning_theory

    Positioning theory is a theory in social psychology that characterizes interactions between individuals. "Position" can be defined as an alterable collection of beliefs of an individual with regards to their rights, duties, and obligations. "Positioning" is the mechanism through which roles are assigned or denied, either to oneself or others.

  3. Field theory (sociology) - Wikipedia

    en.wikipedia.org/wiki/Field_theory_(sociology)

    The position of each particular agent in the field is a result of interaction between the specific rules of the field, agent's habitus and agent's capital (social, economic and cultural). [5] Fields interact with each other, and are hierarchical: most are subordinate to the larger field of power and class relations.

  4. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  5. Resource-based view - Wikipedia

    en.wikipedia.org/wiki/Resource-based_view

    In the resource-based view, strategists select the strategy or competitive position that best exploits the internal resources and capabilities relative to external opportunities. Given that strategic resources represent a complex network of inter-related assets and capabilities, organisations can adopt many possible competitive positions.

  6. Sociological theory - Wikipedia

    en.wikipedia.org/wiki/Sociological_theory

    In terms of sociology, historical sociology is often better positioned to analyze social life as diachronic, while survey research takes a snapshot of social life and is thus better equipped to understand social life as synchronic. Some argue that the synchrony of social structure is a methodological perspective rather than an ontological claim ...

  7. Social value orientations - Wikipedia

    en.wikipedia.org/wiki/Social_Value_Orientations

    Competitive orientation: Competitors much like individualists strive to maximize their own outcomes, but in addition they seek to minimize others outcomes. disagreements and arguments are viewed as win-lose situations and competitors find satisfaction in forcing their ideas upon others. A competitor has the belief that each person should get ...

  8. Porter's four corners model - Wikipedia

    en.wikipedia.org/wiki/Porter's_Four_Corners_Model

    Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.

  9. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.