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  2. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1] The concept draws from two main theoretical foundations: marketing theory and self-presentation ...

  3. Nguyễn Khải Hoàn - Wikipedia

    en.wikipedia.org/wiki/Nguyễn_Khải_Hoàn

    Beyond business and real estate, Nguyễn Khải Hoàn is passionate about literature and the importance of reading for personal and societal development. [4] He is known for pioneering a widespread reading culture within the company, and has attributed to that culture “the foundation for Khai Hoan Land’s commercial success”.

  4. Real estate agent - Wikipedia

    en.wikipedia.org/wiki/Real_estate_agent

    Flat-fee real estate agents charge a seller of a property a flat fee, $500 for example, [11] as opposed to a traditional or full-service real estate agent who charges a percentage of the sale price. In exchange, the seller's property will appear in the multiple listing service (MLS), but the seller will represent him or herself when showing the ...

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  6. Get breaking Finance news and the latest business articles from AOL. From stock market news to jobs and real estate, it can all be found here.

  7. Real estate license - Wikipedia

    en.wikipedia.org/wiki/Real_estate_license

    A real estate license is an authorization issued by a government body to give agents and brokers the legal authority to represent a home seller or buyer in a real estate transaction. Real estate agents and real estate brokers are required to be licensed when conducting real estate transactions in the United States and in a small number of other ...

  8. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

  9. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

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