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Adidas Nemeziz are a range of football boots created by German sportswear manufacturers Adidas. It was launched in 2017 as the 'agility' boots, replacing the signature Messi silo in the process. [1] As in other Adidas top-range football boots, the Nemeziz are produced in two top-range variations — the laceless '+' and laced '.1' variations.
Boot customization also became more prominent with the rise of the internet. Laceless boots became very popular after Adidas released the Ace PureControl in 2016. [11] [12] Even though Adidas increased the popularity of laceless boots, the first laceless boots were released by the Italian bootmaker company Lotto in 2006.
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Messi established himself as their leading brand endorser; [283] from 2008, he had a long-running signature collection of Adidas F50 boots, and in 2015, became the first footballer to receive his own sub-brand of Adidas boots, the Adidas Messi. [339] [340] Since 2017, he has worn the latest version of the Adidas Nemeziz. [341]
If you’ve ever wanted to briefly step into Lionel Messi’s boots for a day, ‘The Messi Experience’ might be the closest you will get.
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