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Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. [ 1 ] [ 2 ] It is an attempt to convince potential customers to purchase the salesperson's product or service.
Most such calls are generated by a cold call telemarketing operation's dialer software, which makes many calls automatically and sometimes does not have an agent immediately available to handle an answered call. As a result, the called party hears silence ("dead air"), followed by the call being disconnected. [1]
Cold calling may be done in person, by phone, letter, or email. [2] According to the legal brief filed by a plaintiff in one of the class-action cases, cold calling is an effective method of recruiting for the high-technology sector because "employees of other [high-technology] companies are often unresponsive to other recruiting strategies...
Cold Call is a four-part British television miniseries, created and written by Karyn Dougan Buckland and Mark Buckland. It stars Sally Lindsay , Daniel Ryan , Paul Higgins , Elizabeth Counsell and Taj Atwal .
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