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It’s the end of an era for Bud Light: The beleaguered brand is no longer the most popular beer on tap at bars. Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its ...
Anheuser-Busch InBev CEO Michel Doukeris says Bud Light is stable and the focus is now on zero-alcohol beers. ... many on the right. Bud Light saw stunning sales drops for months after the ...
Michelob Ultra has topped Bud Light in draft beer sales for the first time.. Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership ...
Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
Bud Light volumes crashed 29.7%, accelerating from the week earlier's plunge of 29.3%. ... which spurred a wider boycott by many on the right. To try and stem the sales weakness, Budweiser offered ...
On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Bud Light continues to be a drag on Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer saw its global revenue rise and beating expectations.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.