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In America, one of the best known hechsher symbols is the "OU" from Orthodox Union Kosher the world's largest kosher certification agency, under the auspices of the Orthodox Union. As of 2010, it supervises more than 400,000 products in 8,000 plants in 80 different countries.
A kosher certification agency is an organization or certifying authority that grants a hechsher (Hebrew: הכשר, "seal of approval") to ingredients, packaged foods, beverages, and certain materials, as well as food-service providers and facilities in which kosher food is prepared or served.
Food producers often look to expand their markets or marketing potential, and offering kosher food has become a way to do that. The uniqueness of kosher food was advertised as early as 1849. [102] In 1911 Procter & Gamble became the first company to advertise one of their products, Crisco, as kosher. [103]
There are over 11,000 kosher-producing companies and plants throughout the United States and more than 195,000 kosher-certified packaged products sold. It is estimated that 70 percent of the food ingredients produced and 40–50 percent of foods sold in the United States are kosher. [16] The kosher market has been continuously growing.
Kedem Foods is a sister brand that also produces other food products, and has merged with Kenover Marketing and B&W Foods to form the largest kosher food conglomerate, Kayco Kosher, which in turn owns other kosher food brands, such as Manischewitz, Hadar, and Gefen.
Manischewitz (/ ˌ m æ n ɪ ˈ ʃ ɛ v ɪ t s /; Hebrew: מנישביץ) is a brand of kosher products founded in 1888 in Cincinnati, Ohio, and best known for its matzo and kosher wine. It became a public corporation in 1923 but remained under family control until January 1991, [2] when it was bought out by a private equity firm.
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