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A rhetorical situation is an event that consists of an issue, an audience, and a set of constraints. A rhetorical situation arises from a given context or exigence. An article by Lloyd Bitzer introduced the model of the rhetorical situation in 1968, which was later challenged and modified by Richard E. Vatz (1973) and Scott Consigny (1974).
Enallage – the switching of grammatical forms for an expressive purpose. Enthymeme – a type of argument that is grounded in assumed commonalities between a rhetor and the audience. (For example: Claim 1: Bob is a person. Therefore, Claim 3: Bob is mortal. The assumption (unstated Claim 2) is that People are mortal).
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...
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A situation calls a rhetor to create discourse, it invites a response to fit the situation, the response meets the necessary requirements of the situation, the exigence which creates the discourse is located in reality, rhetorical situations exhibit simple or complex structures, rhetorical situations after coming into creation either decline or ...
According to Bitzer, kairos is composed of exigence, audience, and constraints. [15] Exigence is the inherent pressure to do something about a situation immediately, with the action required depending on the situation. The audience are the listeners who the rhetor is attempting to persuade.
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According to his obituary, Lloyd Frank Bitzer was born January 2, 1931, in Wapakoneta, Ohio, to Olive (née Fields) and Clarence R. Bitzer. The family lived in Avilla, Indiana, then in Syracuse, Indiana, and eventually in Carmi, Illinois, where Bitzer attended high school and graduated in 1949.