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Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.
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In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
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James Henstridge took over as lead developer, but he also moved on to other projects. He was followed by Cyrille Chepelov, then Lars Ræder Clausen. Dia is currently maintained by Hans Breuer, Steffen Macke and Sameer Sahasrabuddhe. It is written in C, and has an extension system which also supports writing extensions in Python.