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Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
Not all consumer behaviors have the same motivations behind them. Messaging based on behaviors will not be equally persuasive for individual consumers who behave similarly but for different reasons. Attitudinal segmentation groups consumers by shared attitudes and emotions about a particular subject, product or service.
Consumerism is a social and economic order in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary for survival or traditional displays of status. [1]
Consumer socialization (alternatively spelled socialisation) is the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. [1] It has been argued, however, that consumer socialization occurs in the adult years as well.
The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.
Consumer culture describes a lifestyle hyper-focused on spending money to buy material or goods. It is often attributed to, but not limited to, the capitalist economy of the United States . During the 20th century, market goods came to dominate American life, and for the first time in history, consumerism had no practical limits.
This definition is based on the well-established idea that people connect ownership of certain products with membership in a certain social group. [2] The key determinant to know more about a consumption is a self-identity , the symbolic meaning of goods and the role played by brands.
Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.