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  2. Heuristic-systematic model of information processing - Wikipedia

    en.wikipedia.org/wiki/Heuristic-systematic_model...

    ELM's central processing has been likened to systematic processing in HSM, while peripheral processing is similar to HSM's heuristic processing. These two routes of processing define related theories behind attitude change. In ELM, the central route is reflective and requires a willingness to process and think about the message. The peripheral ...

  3. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  4. Routing (electronic design automation) - Wikipedia

    en.wikipedia.org/wiki/Routing_(electronic_design...

    This process repeats until all nets are routed or the program (or user) gives up. An alternative approach is to treat shorts, design rule violations, obstructions, etc. on a similar footing as excess wire length—that is, as finite costs to be reduced (at first) rather than as absolutes to be avoided.

  5. Front-end processor - Wikipedia

    en.wikipedia.org/wiki/Front-end_processor

    The user enters input (data) into the front-end process where it is collected and processed in such a way that it conforms to what the receiving application (back end) on the server can accept and process. As an example, the user enters a URL into a GUI (front-end process) such as Microsoft Internet Explorer. The GUI then processes the URL in ...

  6. Programmed input–output - Wikipedia

    en.wikipedia.org/wiki/Programmed_input–output

    Programmed input–output (also programmable input/output, programmed input/output, programmed I/O, PIO) is a method of data transmission, via input/output (I/O), between a central processing unit (CPU) and a peripheral device, [1] such as a Parallel ATA storage device. Each data item transfer is initiated by an instruction in the program ...

  7. Two-streams hypothesis - Wikipedia

    en.wikipedia.org/wiki/Two-streams_hypothesis

    The two-streams hypothesis is a model of the neural processing of vision as well as hearing. [1] The hypothesis, given its initial characterisation in a paper by David Milner and Melvyn A. Goodale in 1992, argues that humans possess two distinct visual systems. [2] Recently there seems to be evidence of two distinct auditory systems as well.

  8. Dual-route hypothesis to reading aloud - Wikipedia

    en.wikipedia.org/wiki/Dual-route_hypothesis_to...

    The lexical route is the process whereby skilled readers can recognize known words by sight alone, through a "dictionary" lookup procedure. [ 1 ] [ 4 ] According to this model, every word a reader has learned is represented in a mental database of words and their pronunciations that resembles a dictionary, or internal lexicon.

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    There are two routes to persuasion: Central and peripheral. Central route processing is used in high-involvement purchase decisions. These are infrequent, high-risk purchases, usually involving large amounts of money and a significant amount of time (for example, purchasing a house or car).