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Gender in advertising refers to the images and concepts in advertising that depict and reinforce stereotypical gender roles.Advertisements containing subliminal or direct messages about physical attractiveness and beauty have been of particular interest regarding their impact on men, women, and youth.
TV Guide magazine called out the industry for "refusing to rise above characterizations of women as pretty, skinny, dopey, hapless housewives or housewife wannabes", and a poll conducted by Redbook magazine in 1972 showed that "75 per cent of 120,000 women agreed that 'the media degrades women by portraying them as mindless dolls'". [42]
Killing Us Softly is an American documentary series by Jean Kilbourne, produced and distributed by the Media Education Foundation.First released in 1979 and since revised and updated three times, most recently in 2010, it focuses on images of women in advertising; in particular on gender stereotypes, the effects of advertising on women's self-image, and the objectification of women's bodies.
Christine Frederick (February 6, 1883 – April 6, 1970) was an American home economist and early 20th century exponent of Taylorism as applied to the domestic sphere.She conducted experiments aimed at improving household efficiency, as well as arguing for women's vital role as consumers in a mass-production economy.
Lack of success in raising advertising revenue was another factor in the demise of the 'people's newspapers' of the nineteenth and twentieth centuries. The product is composed of the affluent readers who buy the newspaper—who also comprise the educated decision-making sector of the population—while the actual clientele served by the ...
Advertisers and brands took advantage of the opportunity to reach the Swiftie demographic. There were ads for products popular with young women , like e.l.f. Beauty and the female-founded soda ...
Ms. was viewed as a voice for women by women, a voice that had been hidden from and left out of mainstream media. The magazine's first publication as an independent issue included articles about women who had experience with abortions, promoting the removal of sexist wording from the English language, and literature focused on helping women ...
Safety of journalists is the ability for journalists and media professionals to receive, produce and share information without facing physical or moral threats. Women journalists also face increasing dangers such as sexual assault, "whether in the form of a targeted sexual violation, often in reprisal for their work; mob-related sexual violence aimed against journalists covering public events ...