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2. Marsha Collier - Wikipedia

   en.wikipedia.org/wiki/Marsha_Collier

   In 2003, her book Starting an eBay Business For Dummies appeared on the BusinessWeek list of best-selling paperback business books. [ 10 ] In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online , a complete guide to starting and operating an online business.

3. For Dummies - Wikipedia

   en.wikipedia.org/wiki/For_Dummies

   Notable For Dummies books include: DOS For Dummies, the first, published in 1991, whose first printing was just 7,500 copies [4] [5] Windows for Dummies, asserted to be the best-selling computer book of all time, with more than 15 million sold [4] L'Histoire de France Pour Les Nuls, the top-selling non-English For Dummies title, with more than ...

4. Gordon Graham (writer) - Wikipedia

   en.wikipedia.org/wiki/Gordon_Graham_(writer)

   Since then, Graham has worked as a technical writer, freelance magazine writer, marketing executive, and independent copywriter. Graham is widely acknowledged as an expert in B2B white papers. He has been described as “the reigning guru of white papers” by author Peter Bowerman [ 5 ] and as "the leading expert in that field" by Canadian ...

5. Confluence (software) - Wikipedia

   en.wikipedia.org/wiki/Confluence_(software)

   The book Social Media Marketing for Dummies in 2007 considered Confluence an "emergent enterprise social software" that was "becoming an established player." [11] Wikis for Dummies described it as "one of the most popular wikis in corporate environments," "easy to set up and use," and "an exception to the rule" that wiki software search capabilities don't work well.

6. Complete Idiot's Guides - Wikipedia

   en.wikipedia.org/wiki/Complete_Idiot's_Guides

   series) is a product line of how-to and other reference books published by Dorling Kindersley (DK). The books in this series provide a basic understanding of a complex and popular topics. The term "idiot" is used as hyperbole, to reassure readers that the guides will be basic and comprehensible, even if the topics seem intimidating.

7. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

8. Ed Tittel - Wikipedia

   en.wikipedia.org/wiki/Ed_Tittel

   Ed Tittel is a freelance writer and trainer who also works as an Internet consultant. He is a graduate of Princeton University and the University of Texas and worked for American software corporation, Novell from 1987–1994, where his final position was Director of Technical Marketing (1993–1994).

9. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.