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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
The history of the brassière is full of myths ... Some feminists began arguing in the 1960s and 1970s that the bra was an example of how women's clothing shaped and ...
Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...
In the early 1960s, Formfit merged with Rogers lingerie, to make Formfit-Rogers. In this era, the label enjoyed a renaissance of sorts, producing intimate garments and gowns designed by Italian fashion designer Emilio Pucci .
Lingerie and shapewear manfucturers like Warner Brothers, Gossard, Formfit, and Bali took the opportunity to market plunge bras. [162] From the 1960s, changes in fashion leaned towards increased displays of cleavage in films and television; Jane Russell and Elizabeth Taylor were the biggest stars who led the fashion. [163]
Lingerie (UK: / ˈ l æ̃ ʒ ər i, ˈ l ɒ n-/, US: / ˌ l ɒ n ʒ ə ˈ r eɪ, ˌ l æ n ʒ ə ˈ r iː /, [1] French: ⓘ) is a category of primarily women's clothing including undergarments (mainly brassieres), sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring ...
The original Wonderbra and push-up bra by Frederick's of Hollywood achieved great popularity. Women's panties became more colorful and decorative and, by the mid-1960s, were available in two abbreviated styles called the hip-hugger and the bikini (named after the Pacific Ocean island of that name), frequently in sheer nylon fabric.
While the corselets reshaping the women's body with tiny waists and big hips, a new shape of bra called 'cathedral bra' was introduced and became popular in the 1950s. It is called 'cathedral bra' because there would be pointed arches created by the bones over the breasts when the bra is worn.