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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro; [2] its other major cigarette brands include L&M and Chesterfield. [3]
Merit Ultra Lights are mentioned in Lev Grossman's The Magicians (Grossman novel). Merit Ultra Menthols are mentioned in AMC's The Walking Dead, Season 4 Episode 6 ('Live Bait'). Merit Ultra Lights are mentioned in Bret Easton Ellis American Psycho. Blair Waldorf smokes Merit Ultra Light in the second novel of Gossip Girl
The brand was eventually re-launched after tax increases of tobacco in Malaysia pushed Marlboro out of the market. [3] Next is also available in tobacco for rolling use. Next International is sold in Canada as a discount cigarette brand which competes with other imported brands such as Viceroy, Legend, Studio and Pall Mall.
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In Korea, brands like Marlboro, Philip Morris, Dunhill, Parliament, and various other Western cigarettes were sold in 1987 as imports opening to prepare for the 1988 Summer Olympics in Seoul. [citation needed] Parliament makes up 1.9% of U.S. cigarette sales, in contrast to Marlboro, which represents 41.1% of U.S. cigarette sales.
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In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world. In 2001, Kraft Foods launched an initial public offering (IPO) for 11.1% of the company that took in $8.7 billion, making it the second-largest IPO in American history at the time.