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  2. The 7 Habits of Highly Effective People - Wikipedia

    en.wikipedia.org/wiki/The_7_Habits_of_Highly...

    Covey explains the "upward spiral" model. Through conscience, along with meaningful and consistent progress, an upward spiral will result in growth, change, and constant improvement. In essence, one is always attempting to integrate and master the principles outlined in The 7 Habits at progressively higher levels at each iteration. Subsequent ...

  3. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    Most of the salespeople globally do not achieve their targets. A salesperson is the only direct link between customer and company. [ 7 ] The factors affecting sales force performance in rural or urban areas are the notable driver for any organizational success.

  4. The Tipping Point - Wikipedia

    en.wikipedia.org/wiki/The_Tipping_Point

    "The Law of the Few" is, as Gladwell states: "The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts." [ 3 ] According to Gladwell, economists call this the "80/20 Principle, which is the idea that in any situation roughly 80 percent of the 'work' will be done ...

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Successful branding involves targeting audiences who appreciate the organization's mission and vision, business values and marketing program. Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences .

  6. Sales transformation - Wikipedia

    en.wikipedia.org/wiki/Sales_transformation

    Sales transformation is a change management discipline that enables company executives to improve sales performance [1] by aligning resources that relate to sales, management, marketing, and customer service, or improving sales talent and sales operations.

  7. The 3rd Alternative - Wikipedia

    en.wikipedia.org/wiki/The_3rd_Alternative

    Co-author Breck England stated that The 7 Habits of Highly Effective People leads up to The 3rd Alternative. [2] The book focuses on a process of conflict resolution that Covey said is distinct from compromise. [3] It gives details and real-world examples and ends with two chapters explaining that the 3rd Alternative is "a way of life". [1]

  8. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Salesperson: The primary function of salespeople is to generate and close business resulting in profit. The salesperson will accomplish their primary function through a variety of means including phone calls, email, social media, networking, and cold calling. The primary objective of the successful salesperson is to find the consumers to sell to.

  9. The Art of the Sale - Wikipedia

    en.wikipedia.org/wiki/The_Art_Of_The_Sale

    It analyses the role of persuasion in everyday life and the qualities of effective salespeople. The author had international travels to learn the art and science of selling. The book deals with the importance and the cultural influence of sales and role of sales as social discourse, as the means to generate revenue. [ 1 ]