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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [2] [3] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time. [4]
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Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City in 1902 as Philip Morris & Co. Ltd. In 1919 George J. Whelan, along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick, acquired the American division of the company and created Philip Morris ...
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Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
Monica Seles was the defending champion, but chose to rest in order to compete at the Virginia Slims Championships the following week. Steffi Graf won the title by defeating Arantxa Sánchez Vicario 6–3, 3–6, 6–1 in the final.
The 1981 Avon Championships of Dallas was a women's tennis tournament played on indoor carpet courts at the Moody Coliseum in Dallas, Texas that was part of the 1981 Virginia Slims World Championship Series. It was the 10th edition of the tournament, held from March 9 through March 15, 1981. [1]