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Today, the closest competitor of the Izod brand is the Chaps brand owned by Ralph Lauren Corporation, while the U.S. Polo Assn. brand is also an indirect competitor. On June 23, 2021, it was announced that the Izod brand would be sold to Authentic Brands Group alongside Van Heusen, Arrow, and Geoffrey Beene. [2] The sale was completed on August ...
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American Eagle retails jeans, polo shirts, graphic T-shirts, boxers, outerwear, and swimwear. American Eagle targets male and female university and high school students, although older adults also wear the brand. In 1977, the first American Eagle Outfitters store opened in Twelve Oaks Mall in Novi, Michigan. [5]
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The brand hit its peak popularity in the late '70s and early '80s when the "preppy" look became mainstream, with many nationwide department stores featuring separate "Izod/Lacoste" shops, with jackets, sweaters, and a wide variety of other apparel. During this period, annual sales reached $150 million for the shirts alone.
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