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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
But the prices for Netflix’s two most popular tiers — the standard plan with ads, as well as the standard plan without ads — remained unchanged at $6.99 and $15.49, respectively. Show ...
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
Popular examples of streaming services include Netflix, Spotify, and YouTube . An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Launched on January 16, 2007, nearly a decade after Netflix, Inc. began its pioneering DVD‑by‑mail movie rental service, Netflix is the most-subscribed video on demand streaming media services, with over 269.6 million paid memberships in more than 190 countries as of April 2024.
It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2022, YouTube's annual advertising revenue increased to $29.2 billion, more than $9 billion higher than in 2020.
Netflix introduced the ad-supported plan in November 2022 as part of a wider effort to drive revenue amid slowing subscriber growth. That strategy included last year’s password-sharing crackdown .
Netflix says its ad-supported plan includes “the vast majority” of TV shows and movies available on the standard no-ads tiers — but more than a year after the streamer introduced the cheaper ...
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