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In the early 1970s, it became common to leave top buttons on shirts and blouses open to display pectoral muscles and cleavage. [165] Daring women and men of all ages wore tailored, buttoned-down shirts that were open from the breast-point to the navel in a " groovy " style, with pendants, beads or medallions dangling on the chest, displaying a ...
In the 1970s, daring women and men of all ages left top buttons on shirts and blouses open to display pectoral muscles, cleavage and a firm body in a "groovy" style. [ 242 ] [ 243 ] [ 244 ] Male cleavage (also known as "heavage"), a result of low necklines or unbuttoned shirts, has been a movie trend since the 1920s.
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Across India, saris are traditionally worn by married women although in areas such as Rajasthan and Gujarat, for example, the chaniya choli (as it is called there) is worn by all ages. In many rural parts of India, traditional clothing is still worn today due to ease of materials, comfort and accessibility.
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Women's clothing and fashion were also influenced by the British. They did not wear fully western clothes like men, but many started to wear petticoats and certain blouse styles under their saris. [17] Both of these articles of clothing were brought to India by Europeans. These new articles of clothing also created some tension between castes.
Woman in choli c. 1872. A choli (Hindi: चोली, Urdu: چولی, Gujarati: ચોળી, Marathi: चोळी, Nepali: चोलो cholo) (known in South India as ravike (Kannada: ರವಿಕೆ, Telugu: రవికె, Tamil: ரவிக்கை)) is a blouse or a bodice-like upper garment that is commonly cut short leaving the midriff bare, it is worn along with a sari in the ...