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Weight loss brand Jenny Craig is getting a second lease on life.
In 2002, Jenny Craig, Inc., was acquired by MidOcean Partners, a New York and London-based private equity investment firm, and ACI Capital, a New York–based private investment firm. [5] On 19 June 2006, they announced the signing of a definitive agreement to sell the company to Nestlé in a transaction valued at approximately $600 million. [ 6 ]
Wellful Inc. plans to relaunch the defunct weight-loss service this fall, with virtual rather than in-person coaching, after acquiring its brand assets out of bankruptcy.
Since its launch in 1983, Jenny Craig has been known for its prepared meals and dieting plans, as well as its weight-loss centers that offer in-person consultations with coaches.
Terms applied to such eating habits include "junk food diet" and "Western diet". Many diets are considered by clinicians to pose significant health risks and minimal long-term benefit. This is particularly true of "crash" or "fad" diets – short-term, weight-loss plans that involve drastic changes to a person's normal eating habits.
Genevieve Marie Craig (née Guidroz; born August 7, 1932) is an American businesswoman who co-founded the weight loss, weight management, and nutrition company Jenny Craig, Inc. Craig was born in Berwick, Louisiana, was raised in New Orleans, and married Sidney Craig in 1979. In 1983, she and her husband created their weight management company ...
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