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The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures, [ 6 ] [ 7 ] [ 8 ] which might be available for use at a public library.
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
Leaflets being handed out in New York City (1973). A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
Brochure: an informative document made for advertising products or services, usually in the form of a pamphlet or leaflet. Bulletin: information written in short on a flyer or inside another publication for public viewing, or a brief message or announcement broadcast to a wide audience by way of television, radio, or internet.
Quaker tract of 1820. A tract is a literary work and, in current usage, usually religious in nature. The notion of what constitutes a tract has changed over time. By the early part of the 21st century, a tract referred to a brief pamphlet used for religious and political purposes.
Smaller visual catalogs can be known as brochures. With the Internet, they have evolved into searchable databases of products known under the term e-commerce. Interactive catalogs and brochures like IKEA [17] and Avon [18] allow customers to browse a full range if they have not decided on their purchase. Responsive web and app design will allow ...
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.