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Calm produces meditation products, including guided meditations, a book, narrated Sleep Stories, and health and meditation videos. Their primary product is the meditation app, available on iPhone and Android devices. [17] [18] The app features both meditation tools and sleep aids.
Loóna was imagined as an app to induce relaxation and aid in the preparation for sleep. Initially, the app was created as a 3D coloring activity incorporating soothing music. [ 7 ] Later, the inspiration for adding interactive storytelling emerged when Andrew Yanchurevich, who was reading bedtime stories to his three-year-old son on a nightly ...
Calm’s Sleep Stories are intentionally crafted to be peaceful and soothing. All aspects of the Story—the content, the voice, the score—are designed to deliver the perfect adult bedtime story.
The response to Hooked prompted others to create similar text-message based short story apps, like Yarn and Tap. [13] Sensor Tower reported that downloads for the Hooked app on iPhone and Android during October 2016 in March 2017 had the highest downloads. [14] In the mid 2000s reading or watching Hooked was a popular thing to do.
A 2016 NSF public education program highlighting "personal stories about sleep for four individuals" [26] received grant support from Merck. [27] A report in the Huffington Post described this effort as part of a multi-pronged "unbranded" marketing effort for Belsomra (suvorexant), Merck's then-forthcoming new sleeping drug.
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