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The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
[18] [19] [20] PRSA's first definition of public relations was created in 1982 as "Public relations helps an organization and its publics adapt mutually to each other." [ 21 ] In 1986, PRSA's then President Anthony Franco resigned from his post after it was revealed he was accused of insider trading by the U.S. Securities and Exchange Commission .
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Property management is the operation, control, maintenance, and oversight of real estate and physical property. This can include residential, commercial, and land real estate. Management indicates the need for real estate to be cared for and monitored, with accountability for and attention to its useful life and condition.
Institute of Real Estate Management (officially, Institute of Real Estate Management of the National Association of Realtors [1]) is an international trade organization of real estate managers.. An affiliate of the National Association of Realtors , the IREM is made up of real estate management professionals, and is the only organization ...
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Certified Property Manager (CPM) is a real estate professional designation awarded by the Institute of Real Estate Management (IREM) [1] and recognized by the National Association of Realtors (NAR). The Institute offers a comprehensive program developed exclusively for property and asset managers working with different size portfolios of all ...
A real estate transaction is the process whereby rights in a unit of property (or designated real estate) are transferred between two or more parties, e.g., in the case of conveyance, one party being the seller(s) and the other being the buyer(s). It can often be quite complicated due to the complexity of the property rights being transferred ...