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Boost is a trademarked polymer used by Adidas, in the form of pellets which are compressed and molded for various shoe models the company sells, especially the Ultraboost, NMD, Energy Boost, Pure Boost, and Adizero Adios Boost lines of sneakers. The pellets consist of proprietary thermoplastic urethane (TPU) that is formed into a small pill shape.
The sneaker was released the same year as the Adidas Ultraboost on December 9, 2015, and was created to capitalize on the company's new Boost technology. [1] The inpisration for the shoe came from wanting to take old designs from Adidas' past and blend them with new most recent designs and technology it had which is why it used its Primeknit uppers.
Released in 2015 as simply the Adidas Ultraboost, the Adidas Ultraboost 1.0 was the first shoe ever to use the Boost technology from Adidas. It had a knitted upper called Primeknit on top of the Boost sole and plastic cases on the sides to represent the three-stripe logo and house the laces.
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Adidas Yeezy Boost 350 in the "Pirate Black" colorway On June 27, 2015, the second shoe from the collaboration, the Yeezy Boost 350 was made available through a worldwide release. [ 55 ] The Yeezy Boost 350 marked an entry into "primeknit" technology, utilizing flat knitting machinery amalgamated with synthetic yarns.
Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes. [20] [citation needed] Sneaker collectors, called "sneakerheads", regard sneakers as fashionable items. Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices.
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