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In 2012, the DoneDeal pricing model changed – with some ads reduced to €1 and others increased to €5. [9] In 2015, free ads were re-introduced in the Clothes and Lifestyle, Baby & Kids, Music & Education, Sports & Hobbies and House & DIY sections with the remaining sections incurring a charge of between €1 and €5. [10]
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Groupon: a deal-of-the-day website that features discounted gift certificates usable at local or national companies. Houzz: a web site and online community about architecture, interior design and decorating, landscape design and home improvement. LivingSocial: an online marketplace that allows clients to buy and share things to do in their city.
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In response to the criticism of their allowing their advertising partners to manipulate the review listing, Yelp ceased its "featured review" practice in 2010. [124] Several lawsuits have been filed against Yelp accusing it of extorting businesses into buying advertising products. Each has been dismissed by a judge before reaching trial. [95]
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An example of eWOM would be an online hotel review; [70] the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's ...