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  2. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    Audience analysis is a task that is often performed by technical writers in a project's early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all

  3. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Three kinds of research make up most audience research: (1) broad surveys and opinion polls (like the famous Nielsen ratings, but also those done by advertisers and by academic researchers) that cover a representative sample of many consumers. (2) small, representative focus groups brought in to react to and discuss a pop culture text.

  4. Active audience theory - Wikipedia

    en.wikipedia.org/wiki/Active_audience_theory

    Persuasion in communication is another term for influential, or influence, in communication. Persuasion is a process of communication to influence a person or audience on cognitive, affective, and behavioral information. [10] See also Suggestion Theory and how it relates to persuasion in communication and media effects research by Patrick R ...

  5. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The Yale Communication Research Program was a "cooperative research and study group" that ... the communication, the audience). [3] ... reciprocal process between ...

  6. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    In the mass communication process, much initiative in linking gratification and media choice lies with the audience member. The media compete with other sources of satisfaction. Methodologically speaking, many of the goals of mass media use can be derived from data supplied by individual audience members themselves.

  7. Reception theory - Wikipedia

    en.wikipedia.org/wiki/Reception_theory

    Reception theory is generally referred to as audience reception in the analysis of communications models. In literary studies, reception theory originated from the work of Hans-Robert Jauss in the late 1960s, and the most influential work was produced during the 1970s and early 1980s in Germany and the US (Fortier 132), with some notable work ...

  8. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The communication process begins with the source, marketers must carefully choose a source as it affects how the message will be perceived by the target audience. [ 15 ] Encoding: This is transposing the intended meaning of the message with words, symbols, or pictures to show a message.

  9. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...