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  2. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Politicians employ euphemisms, [11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ

  3. Emotive conjugation - Wikipedia

    en.wikipedia.org/wiki/Emotive_conjugation

    While firm, obstinate, and pig-headed are all synonymous with stubbornness, the emotive connotations of these words are different. Firm carries a positive connotation, obstinate carries a neutral (or slightly negative) connotation, and pig-headed fool carries a negative connotation. Thus, most individuals have a positive reaction toward the ...

  4. Semantic prosody - Wikipedia

    en.wikipedia.org/wiki/Semantic_prosody

    If a word with a strong negative semantic prosody (e.g. onslaught) co-occurs with a positive word (e.g. hospitality) instead of an expected negative word (e.g. an onslaught of hospitality), a range of effects are possible as a result of such a collocational clash: [5] irony, expression of a subtle hidden meaning, often negative evaluation,

  5. Top 60 Positive Words to Describe Your Employees - AOL

    www.aol.com/lifestyle/top-60-positive-words...

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  6. Glittering generality - Wikipedia

    en.wikipedia.org/wiki/Glittering_generality

    Words of this kind are often used in a consciously dishonest way. That is, the person who uses them has his own private definition, but allows his hearer to think he means something quite different. Statements like " Marshal Pétain was a true patriot," "The Soviet press is the freest in the world," "The Catholic Church is opposed to ...

  7. These 11 everyday words and phrases have racist and ... - AOL

    www.aol.com/11-everyday-words-phrases-racist...

    As the Black Lives Matter movement remains in the spotlight after the police killing of George Floyd — most visibly in the Portland, Oregon, protests — activists have been raising awareness on ...

  8. Connotation - Wikipedia

    en.wikipedia.org/wiki/Connotation

    A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]

  9. Here’s where the most notorious curse word comes from - AOL

    www.aol.com/f-word-having-heyday-around...

    Long-time favorite four-letter-word ‘f***’ has crept more steadily in recent decades into media, society, slang and even politics. As many Americans (and global citizens) exclaimed it around ...