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In 2008, social media marketing began the transition from one-sided communication to mass communication of the Olympic Games. Although social media marketing of the Olympic Games began in 2008, the audience to the Olympics was still primarily reached through television–reaching an audience of 4.3 billion viewers.
Here's a sampling of the social media reaction to the viral breaking performance from Australia's Raygun during the 2024 Paris Olympics ... Follow USA TODAY's coverage of the 2024 Paris Olympics ...
One surefire way to stand out among the 10,000 or so athletes at the 2024 Paris Olympics is by winning a medal or three, but others are getting attention by becoming total TikTok legends instead ...
2024 PARIS OLYMPICS: See USA TODAY's full coverage here: Letsile Tebogo of Botswana won the gold medal with a 19.46-second time, while fellow American Kenny Bednarek took silver with a 19.62 ...
The 2024 Summer Olympics in Paris were televised by a number of broadcasters throughout the world. As with previous years, Olympic Broadcasting Services (OBS) produced the world feed provided to local broadcasters for use in their coverage. [1]
NBC Olympics is the commercial name for the NBC Sports-produced broadcasts of the Summer and Winter Olympic Games as shown in the United States on NBCUniversal platforms. They include the NBC broadcast network and many of the company's cable networks; Spanish language network Telemundo; and streaming on the NBC Sports app, NBCOlympics.com, and Peacock.
Maher gained thousands of social media followers throughout the Olympics, raising awareness of her sport — which was given an extra boost when the United States shocked Australia to win a ...
Several days into the competition in Paris, sporting glory isn't the only theme that's dominated NBC's wall-to-wall coverage of the 2024 Summer Olympics. ... at least on social media.