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In publishing, advertising and related fields, copy is written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term "copy" means the output of copywriters , who are employed to write material which encourages consumers to buy goods or services.
In the production process of print advertisements, a slug or slug line, refers to the "name" of a particular advertisement. Advertisements usually have several markers, ad numbers or job numbers and slug lines. Usually the slug references the offer or headline and is used to differentiate between different ad runs.
Pages for logged out editors learn more. Contributions; Talk; ... Print/export Download as PDF; Printable version ...
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
If an article overall has so many images that they lengthen the page beyond the length of the text itself, you can use a gallery; or you can create a page or category combining all of them at Wikimedia Commons and use a relevant template ({}, {{Commons category}}, {{Commons-inline}} or {{Commons category-inline}}) to link to it instead, so that ...
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing.Copywriting is aimed at selling products or services. [1] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
I don’t remember that, and it’s probably best I don’t. Yeah, I was supposed to be good at writing headlines. But all the guys down there were good at that. ... copy editor, 1974–current ...
A copybook, or copy book is a book used in education that contains examples of handwriting and blank space for learners to imitate. [1] Typical uses include teaching penmanship and arithmetic to students. A page of a copy book typically starts with a copybook heading: a printed example of what should be copied, such as a single letter or a ...