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Media imperialism (sometimes referred to as cultural imperialism) is an area in the international political economy of communications research tradition that focuses on how "all Empires, in territorial or nonterritorial forms, rely upon communications technologies and mass media industries to expand and shore up their economic, geopolitical, and cultural influence."
Cultural imperialism often uses wealth, media power and violence to implement the system of cultural hegemony that legitimizes imperialism. Cultural imperialism may take various forms, such as an attitude, a formal policy, or military action—insofar as each of these reinforces the empire's cultural hegemony.
Based on the notion of platform imperialism, numerous scholars developed specific forms of platform imperialism, such as Netflix Imperialism, Facebook Imperialism, and Amazon's platform imperialism. [3] [4] For example, in the global cultural sphere in the early 21st century, Netflix has continued to rein supreme due in large part to its AI ...
Later research, primarily focused on face-to-face communication in various areas such as interpersonal, group, and organizational and cultural identity. International and development media have been studied under the umbrella of international communication. Media imperialism, cultural imperialism and dependency theories inform this research.
Building upon the frameworks of media imperialism and cultural imperialism, researchers have focused on everything from the international expansion of China's Internet companies [57] and movie industries [58] to the "soft power" and public diplomacy campaigns of China's state media companies in other countries [59] as examples of media ...
Academics have argued that in the praxis of hegemony, imperial dominance is established by means of cultural imperialism, whereby the leader state (hegemon) dictates the internal politics and the societal character of the subordinate states that constitute the hegemonic sphere of influence, either by an internal, sponsored government or by an ...
"This is oligarchy 2.0," Kinderman said. "It's kind of a turbocharged technological oligarchy that has control over media and technology." Jonathan Hanson, a political scientist and lecturer in ...
It is closely tied to the similar theory of cultural imperialism. [73] "As multinational media conglomerates grow larger and more powerful many believe that it will become increasingly difficult for small, local media outlets to survive. A new type of imperialism will thus occur, making many nations subsidiary to the media products of some of ...