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  2. Referral marketing - Wikipedia

    en.wikipedia.org/wiki/Referral_marketing

    Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned. Online referral marketing focuses on interactions between customers. [8] The Internet is a common channel for referral-based marketing.

  3. Word-of-mouth marketing - Wikipedia

    en.wikipedia.org/wiki/Word-of-mouth_marketing

    Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM ...

  4. 7 Things You Should Know About Employee Referrals - AOL

    www.aol.com/finance/2015-10-07-7-things-you...

    Here are seven things you need to know about being a referred candidate, based on a recent survey commissioned by iCIMS, a provider of talent acquisition solutions: Show comments Advertisement

  5. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service. Leads may come from various sources or activities, for example, digitally via the Internet , through personal referrals, through telephone calls either by the company or telemarketers , through ...

  6. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]

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  8. Social business model - Wikipedia

    en.wikipedia.org/wiki/Social_business_model

    Rules-based workflow (e.g. routing a comment to the appropriate individual for a response, based on content). Geolocation (so customers or prospects can be automatically routed to local sales or customer service representatives). Content sharing. Collaboration tools. [6] [8] [9] Transparency (i.e., people should know who they are engaging with ...

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