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  2. Status generalization - Wikipedia

    en.wikipedia.org/wiki/Status_generalization

    The concept of status generalization can be applied to groups that are assembled to perform a task. A group member's external status (race, age, gender, or occupation), as opposed to his or her skill, may determine their roles within the group. [1] Julian Oldmeadow, Michael Platow, and Margaret Foddy state:

  3. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    A major deficiency of the AIDA model and other hierarchical models is the absence of post-purchase effects such as satisfaction, consumption, repeat patronage behaviour and other post-purchase behavioural intentions such as referrals or participating in the preparation of online product reviews. [10]

  4. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Often used by recruiters and salesmen. For example, the perpetrator walks up to the victim and pins a flower or gives a small gift to the victim. The victim says thanks and now they have incurred a psychological debt to the perpetrator. The person eventually asks for a larger favor (e.g., a donation or to buy something far more expensive).

  5. Pratfall effect - Wikipedia

    en.wikipedia.org/wiki/Pratfall_effect

    In social psychology, the pratfall effect is the tendency for interpersonal appeal to change after an individual makes a mistake, depending on the individual's perceived competence. In particular, highly competent individuals tend to become more likeable after committing mistakes, while average-seeming individuals tend to become less likeable ...

  6. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Greater likelihood of recalling recent, nearby, or otherwise immediately available examples, and the imputation of importance to those examples over others. Bizarreness effect: Bizarre material is better remembered than common material. Boundary extension: Remembering the background of an image as being larger or more expansive than the ...

  7. Glittering generality - Wikipedia

    en.wikipedia.org/wiki/Glittering_generality

    In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason.

  8. Self-authorship - Wikipedia

    en.wikipedia.org/wiki/Self-authorship

    Self-authorship is defined by Robert Kegan as an "ideology, an internal personal identity, that can coordinate, integrate, act upon, or invent values, beliefs, convictions, generalizations, ideals, abstractions, interpersonal loyalties, and intrapersonal states. It is no longer authored by them, it authors them and thereby achieves a personal ...

  9. False consensus effect - Wikipedia

    en.wikipedia.org/wiki/False_consensus_effect

    In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances". [1]